Black Friday: Casio Tryx saves me 150 bucks and how it try to create the blue ocean!

Black Friday is a very unique holiday for Americans, when I was in Taiwan I usually saw the news said how Americans crazy about the discount and sales, almost every retailers ready to give the deepest discounts and promotions on black Friday, and recently the retailers even eager to make money so they push the store opening hour further: Toysrus open on Thursday 10pm, Walmart open at 10pm, and Target, Best buy all open at midnight. There always have long line outside the store to wait and want to grab their most-wanted stuff, for me as a international student, this is insane but full of fun.

So before that weekend I surfed online and try to find the best deal of camera; I plan to visit San Francisco and New York this winter so I need a pocket camera that can record HD movie and easy to use, and suddenly I found a very interesting camera: It's called Casio Tryx, it released in January during CES 2011, it has a very unique design, it just like a DV, the view panel can twist to 720 degree, and it use the touch screen and motion catching technology, when it released in the CES booth everybody just curious how it works, and for me I think Casio try to create a entire blue ocean from the highly competitive camera market!

Casio Tryx has some attributions that other point and shot cameras don't have, and the unique design indeed catch people's eyeball, it just like the hybrid between DV and DC, but unfortunately it seems not sold well, because it sells $249, to some people maybe want to try this whole new design camera, but most people still prefer traditional point and shot camera in this price range, so during this black Friday I notice that RadioShack and Staple have the promotion: Casio Tryx now only costs $99! It means if you can grab one you save $150!

So finally I went to RadioShack at 3:30am and there was no one to get the line, maybe RadioShack's promotion is not so attractive, and after that I got my camera! And it's really very attractive camera, and it has some unique features, I think it is a very good case study to our blue ocean strategy, there only has one problem: the price tag, maybe Casio still needs to figure out what is the best price for this kind of new camera market.